A family-run business growing cherries the way nature intended for over 20 years
At Pure Organic, we believe in growingcherries the way nature intended - free from synthetic chemicals and full of natural goodness.
For over 20 years, our family has been growing cherries in Central Otago, following family traditions that span generations.
In 2020, we took a bold step and planted our very own orchard of 3,500 trees with a vision to cultivate cherries that are not only tasty but packed with nutrients and antioxidants.
For us, the orchard is more than just a business - it’s a labor of love and a reflection of our values. We’re committed to providing our customers with the highest quality cherries, grown with care and respect for the environment.
Our Commitment to Organic Farming
Our cherries are grown using only organic-certified products, avoiding all the bad stuff - synthetic insecticides, fungicides, fertilisers, growth regulators, and glyphosates. Growing organically takes more care and time, but it’s worth it. We believe in nurturing the land and producing cherries that are free from all the nasties, ensuring every cherry you enjoy is pure goodness in every bite.
We’re also dedicated to environmental sustainability. From using an under-tree mower to naturally control vegetation growth, to enriching the soil’s microbiology, every step we take is aimed at protecting the health of our land and community.
We’re well on our way to achieving full organic
certification and look forward to proudly displaying the official organic status logos on our packaging soon.
Looking Ahead
Our journey doesn’t stop here. Every cherry we grow is tested rigorously to meet the highest organic standards. And it’s not just the cherries that are sustainable - we’ve made it a priority to reduce our environmental footprint, from our farming methods to the home-compostable, sustainable packaging we use for every punnet.
Thank you for supporting local and choosing to buy fresh, organic cherries grown by us, for you. Your support means everything to us as we continue to grow and nurture our orchard, delivering fresh, organic cherries straight from our family to yours.