1. Introduction
Pure Organic Cherries Central Otago New Zealand TM ("we", "us", "our") is committed to protecting your privacy. This Privacy Policy outlines how we collect, use, store, and share your personal information when you visit or make a purchase from our website, www.pureorganiccherries.co.nz, and when we communicate with you.

2. Collection of Personal Information
We collect the following types of personal information:

• Personal Identification Information: Name, email address, phone number, and shipping address when you make a purchase or attempt to make a purchase.
• Payment Information: Credit card information and other payment details, which are processed through secure payment gateways such as Shopify Payments or PayPal.
• Device Information: IP address, browser type, time zone, and information about cookies installed on your device when you browse our website.
• Order Information: Details about the products you purchase, including the date, time, and order value.

3. How We Use Your Information
We use your information for the following purposes:

• To Process and Ship Orders: To fulfill your purchase orders, including payment processing, shipping, and providing you with order confirmations and invoices.
• Customer Support: To respond to your queries, provide assistance, and handle any complaints.
• Marketing and Promotions: With your consent, we may use your contact details to send you updates about our products, promotions, and news.
• Improve Our Services: To analyze trends, monitor site usage, and improve our website experience based on your interactions.

4. Sharing Your Information
We do not sell your personal information to third parties. However, we may share your information in the following circumstances:

• Third-Party Service Providers: We may share your information with service providers who help us operate our website, process payments, and deliver orders (e.g., Shopify, courier services). These providers have their own privacy policies and are required to handle your information in compliance with applicable laws.
• Compliance with Laws: We may disclose your information if required by law, court order, or other legal processes.

5. Data Storage and Security
We use industry-standard security measures to protect your personal information. Your information is stored on secure servers and is only accessible by authorized personnel. While we take reasonable steps to protect your data, no transmission over the internet is completely secure.

6. Retention of Personal Information
We retain your personal information only as long as necessary to fulfill the purposes outlined in this Privacy Policy. If you make a purchase, we will retain your order information for our records unless you request that we delete this information.

7. Your Rights
Under the New Zealand Privacy Act 2020, you have the right to:

• Access and Update Your Information: You may request access to the personal information we hold about you and correct any inaccuracies.
• Withdraw Consent: If you have given consent for marketing communications, you can withdraw it at any time.
• Deletion Requests: You may request that we delete your personal information, subject to certain exceptions (e.g., if we are legally required to keep it).

To exercise any of these rights, please contact us at info@pureorganiccherries.co.nz.

8. Cookies and Tracking
Our website uses cookies to collect information about your browsing activities. This helps us understand your preferences and provide you with a personalized experience. You can disable cookies through your browser settings, but this may affect the functionality of our website.

9. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our practices or for other operational, legal, or regulatory reasons. Any changes will be posted on this page, and we will notify you of significant changes through email or website notifications.

10. Contact Us
If you have any questions or concerns about this Privacy Policy or how we handle your personal information, please contact us at:

Pure Organic Cherries Central Otago New Zealand TM
www.pureorganiccherries.co.nz
1286 Luggate-Cromwell Road, Otago
info@pureorganiccherries.co.nz